P–L

Grassa — Handcrafted Pasta

Grassa is a modern Italian restaurant in Portland specializing in handmade pasta within a unique environment that balances industrial details with meticulously crafted dishes. Public-Library created the branding around an eagle, which would become the centerpiece of the restaurant, but more importantly to capture the rock and roll spirit of head chef and founder Rick Gencarelli. Each element and application of the design system is an extension and representation of the Grassa eagle. By using minimal typography to round out the boldness and aggression of the eagle, a brand was built that has the ability to be both loud and quiet depending on the moment.

Grassa — Handcrafted Pasta

Grassa is a modern Italian restaurant in Portland specializing in handmade pasta within a unique environment that balances industrial details with meticulously crafted dishes. Public-Library created the branding around an eagle, which would become the centerpiece of the restaurant, but more importantly to capture the rock and roll spirit of head chef and founder Rick Gencarelli. Each element and application of the design system is an extension and representation of the Grassa eagle. By using minimal typography to round out the boldness and aggression of the eagle, a brand was built that has the ability to be both loud and quiet depending on the moment.