Pā€“L

Hotel Max

Hotel Max was born in the heart of Seattle and raised on rock and roll. Max takes the energy of the city and transforms it into a modern, thoughtfully curated hotel that is meant to be experienced with all five senses. Public-Library worked with the Max team to rebrand the hotel and the hotel experience. Public-Library designed a system of flags that welcome guest, created a simplified color palette and strong typographic system to institute the bold new voice of the hotel. Hotel Max now visually reflects its spirit, and the spirit of Seattle.

Hotel Max

Hotel Max was born in the heart of Seattle and raised on rock and roll. Max takes the energy of the city and transforms it into a modern, thoughtfully curated hotel that is meant to be experienced with all five senses. Public-Library worked with the Max team to rebrand the hotel and the hotel experience. Public-Library designed a system of flags that welcome guest, created a simplified color palette and strong typographic system to institute the bold new voice of the hotel. Hotel Max now visually reflects its spirit, and the spirit of Seattle.