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Miller’s Guild

Miller's Guild is a wood-fire grill restaurant in Seattle, Washington started by James Beard Award-Winning Chef Jason Wilson. The crank wheel icon was designed to emphasize the visually impressive grill in an understated and elevated mark. Contrasting the clean lines and curves of the identity with the Chef's handwriting created a way to highlight Wilson's individual artistry and personality. Pairing these elements with the wheel and upscale classic physical elements, like dark woods and leather bound menus, resulted in a system of unfamiliar familiarity.

Miller’s Guild

Miller's Guild is a wood-fire grill restaurant in Seattle, Washington started by James Beard Award-Winning Chef Jason Wilson. The crank wheel icon was designed to emphasize the visually impressive grill in an understated and elevated mark. Contrasting the clean lines and curves of the identity with the Chef's handwriting created a way to highlight Wilson's individual artistry and personality. Pairing these elements with the wheel and upscale classic physical elements, like dark woods and leather bound menus, resulted in a system of unfamiliar familiarity.