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Nike: RUTA Panamericana

RUTA Panamericana is a Nike Skateboarding demo and competition tour through four North and South American countries. Public -Library created a trilingual branding and art direction system that honored each individual tour stop with unique compositions. These individual brand moments fit within a larger cohesive aesthetic that encompassed the entire tour.

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Nike: RUTA Panamericana

RUTA Panamericana is a Nike Skateboarding demo and competition tour through four North and South American countries. Public -Library created a trilingual branding and art direction system that honored each individual tour stop with unique compositions. These individual brand moments fit within a larger cohesive aesthetic that encompassed the entire tour.