Nike: RUTA Panamericana
RUTA Panamericana is a Nike Skateboarding demo and competition tour through four North and South American countries. Public -Library created a trilingual branding and art direction system that honored each individual tour stop with unique compositions. These individual brand moments fit within a larger cohesive aesthetic that encompassed the entire tour.
- Client:
- Photography:
- Service:
Advertising, Art Direction, Branding, Campaigns, Concept Development, Content Creation, Copywriting, Creative Direction, Environmental Design, Typography
Audio: Off
Nike: RUTA Panamericana
RUTA Panamericana is a Nike Skateboarding demo and competition tour through four North and South American countries. Public -Library created a trilingual branding and art direction system that honored each individual tour stop with unique compositions. These individual brand moments fit within a larger cohesive aesthetic that encompassed the entire tour.
- Client:
- Photography:
- Service:
Advertising, Art Direction, Branding, Campaigns, Concept Development, Content Creation, Copywriting, Creative Direction, Environmental Design, Typography