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Red Bull Music Academy Festival Los Angeles

Red Bull Music Academy is a global platform of workshops and festivals that seek to make a difference in today’s musical landscape. Public-Library developed a rich campaign concept and captivating system of visuals not dictated by trend—but ones informed by climate, culture and exploration—for RBMA's first festival in Los Angeles. The RBMA Festival Los Angeles creative was about devising a passage through perception—understanding interlocked with imagination.

The visual language is a union of surrealist imagery and an underlying rigid typographic system. Each festival event represented by a single bold object, transformed through the concept lens to convey personality, energy and emotion. A strict grid allows the imagery to become more emotive and abstract. A minimal color blocking architecture further allows for evolution of the grid and communication hierarchy. It simplifies and unifies the vastly diverse content that must be conveyed to the audience while still letting the bold qualities of the imagery to lead.

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Red Bull Music Academy Festival Los Angeles

Red Bull Music Academy is a global platform of workshops and festivals that seek to make a difference in today’s musical landscape. Public-Library developed a rich campaign concept and captivating system of visuals not dictated by trend—but ones informed by climate, culture and exploration—for RBMA's first festival in Los Angeles. The RBMA Festival Los Angeles creative was about devising a passage through perception—understanding interlocked with imagination.

The visual language is a union of surrealist imagery and an underlying rigid typographic system. Each festival event represented by a single bold object, transformed through the concept lens to convey personality, energy and emotion. A strict grid allows the imagery to become more emotive and abstract. A minimal color blocking architecture further allows for evolution of the grid and communication hierarchy. It simplifies and unifies the vastly diverse content that must be conveyed to the audience while still letting the bold qualities of the imagery to lead.