Public-Library and Nike partnered on a Play New campaign story featuring Team USA 400m sprinter Michael Norman. Public-Library created the campaign concept, art direction, set design and video direction. Public-Library also crafted Michael’s narrative and voice over script. The stills and video work together to tell the story of dedication and excellence that California native Michael Norman embodies.
Shannon McMahon
Advertising, Art Direction, Campaigns, Concept Development, Content Creation, Copywriting, Creative Direction, Production
Public-Library and Nike partnered on a Play New campaign story featuring Team USA 400m sprinter Michael Norman. Public-Library created the campaign concept, art direction, set design and video direction. Public-Library also crafted Michael’s narrative and voice over script. The stills and video work together to tell the story of dedication and excellence that California native Michael Norman embodies.
Shannon McMahon
Advertising, Art Direction, Campaigns, Concept Development, Content Creation, Copywriting, Creative Direction, Production