P–L

Nike Play New: Michael Norman

Public-Library and Nike partnered on a Play New campaign story featuring Team USA 400m sprinter Michael Norman. Public-Library created the campaign concept, art direction, set design and video direction. Public-Library also crafted Michael’s narrative and voice over script. The stills and video work together to tell the story of dedication and excellence that California native Michael Norman embodies.

• Client:

  Nike

• Athlete:

  Michael Norman

• Photographer:

  Clara Balzary

• Director of Photography:

  Robbie Corral

• Stylist:

  Karolyn Pho

• Set Design:

  Kelly Fondry

• Copy:

  Corban Goble

• Sound Design:

  Mr. Bronx

• Editor:

  Nick Rosser

• Assistant Editor:

  Dave Russo

• Music:

  Butter

• Color:

  Upper

• Public-Library Producer:

  Shannon McMahon

• Second Shooter:

  Essence Moseley

• Service:

  Advertising, Art Direction, Campaigns, Concept Development, Content Creation, Copywriting, Creative Direction, Production