Public-Library and Nike Basketball collaborated together on launching the Rookie Diaries series. In the first episode we told the story of raising NBA star Ja Morant at his first All-Star weekend. We built a type system that combines with a collage language to create an energy that resonated with Ja’s non-stop weekend with Chicago as his backdrop.
Branding, Campaigns, Concept Development, Content Creation, Typography
Public-Library and Nike Basketball collaborated together on launching the Rookie Diaries series. In the first episode we told the story of raising NBA star Ja Morant at his first All-Star weekend. We built a type system that combines with a collage language to create an energy that resonated with Ja’s non-stop weekend with Chicago as his backdrop.
Branding, Campaigns, Concept Development, Content Creation, Typography